Targeting the right customers is key to running successful ad campaigns. Grab’s Marketing Manager Pro offers tools to help\n\t\tyou connect with the right audience, whether they’re existing customers or new prospects. Here’s how you can make the most\n\t\tof these features.
\n\tSmart Targeting simplifies audience selection by using Grab’s data to identify the best audience for your brand. This option\n\t\treduces the time and complexity of choosing the right customers for your campaigns.
\n\tUnder Your audiences, you can target:
\n\tUnder Grab audiences, you can refine your targeting using:
\n\t\tImportant: By default, Grab targets all audiences. Narrowing your targeting focuses your ads on specific groups.
\n\t\tNote: Audience targeting is not recommended for search ads. You can skip this step.
\n\tSave your ideal audience persona to reuse in future campaigns. Grab provides performance data for each audience segment,\n\t\t\thelping you identify which works best for your business.
\n\tRetarget existing customers by uploading their information (e.g., email, phone number). Grab matches this data to present\n\t\t\tyour ads to the right people. Learn more about\n\t\t\tCustom Audience.
\n\tReach new audiences similar to your existing customers. Grab’s algorithm identifies people with similar demographics and\n\t\t\tbehaviours to expand your reach.
\n\t\tTip: Lookalike audiences typically include 1.5–2 times as many people as your source audience.
\n\tShow ads only to people who can order from specific outlets. Ads will direct users to your Grab Store. Outlets are organised\n\t\t\tby cities, and you can search by name.
\n\tAdvertise in select cities or countries. Ads will direct users to your chosen landing page (e.g., your website). Provide\n\t\t\tthe link to your ad destination.
\n\tIf you\n\t\thave an issue or feedback on Marketing Manager Pro, please let us know.
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