Spotlight Campaigns are exclusive and time-sensitive campaigns that Grab hosts, so they may change from time to time, and are available for selected merchants to join.
\nThey are designed to drive sales and can include the use of both ads and promotions.
\nKey benefits
\n- Enhanced visibility to drive sales: strategically position your store in reserved high-visibility spaces that are available to Grab-hosted campaigns to capture attention and drive sales. This includes a dedicated carousel on the GrabFood homepage, in addition to ads and promotions.
- Streamlined efficiency: Spotlight Campaigns bring together multiple tools such as ads and promotions, so it’s hassle-free for you.
About PopOffers & Spotlight Campaign
\nWhat is PopOffers?
\nPopOffers is a unique Spotlight Campaign that merchants can participate in. When customers open the GrabFood app, their stores will be featured in a full-screen pop-up, showcasing a list of stores for 15 minutes. This pop-up is designed to immediately catch the customer's attention with an enticing promotion.
\n![\"spotlight](\"https://helpcenter-cms-assets.grab.com/helpcenter/grab/merchant/my/en/22998268067865/22998268067865-spotlightcampaign.png\")
How to join a Spotlight Campaign
\nOn GrabMerchant App:
\n- On the GrabMerchant app, go to the Marketing tile > Create tab > Under Join a Spotlight Campaign, select a Spotlight Campaign you want to join.
- Review the details of the Spotlight Campaign, including information about payment, duration, target audience, and keywords.
- Once you have reviewed the details, confirm that you have read and agreed to Grab’s Terms of Service for Merchants. You are required to confirm this before joining the Spotlight Campaign.
- Once the Spotlight Campaign is live, you can track its performance under the Manage tab in the Marketing tile.
On GrabMerchant Portal:
\n- Open the GrabMerchant portal.
- Navigate to Marketing tab > Create a campaign section.
- Under Join a Spotlight Campaign, select a campaign.
- Review the campaign details, including promotion info, marketing entitlements, charging model, stores, and terms.
- Confirm that you’ve read and agreed to Grab’s Terms of Service for Merchants. Click on Join campaign to confirm participation
- Once the campaign is live, track its performance under Marketing tile > Manage tab.
Benefits of PopOffers
\n- Catch customers' attention the moment they open their GrabFood app, encouraging them to take advantage of the time-limited pop-up offer.
- Effortlessly acquire new customers, as PopOffers are displayed exclusively to new customers.
- Only pay for successful orders, making it a cost-effective marketing strategy.
- Easily opt in and out of campaigns, providing flexibility in your promotional activities.
How to join a PopOffer campaign
\nThe process to join a PopOffer campaign is straightforward and follows the same steps as joining a Spotlight campaign. Simply look for 'PopOffers' under the 'Join a Spotlight Campaign' section and click on it to participate.
How to opt out of a Spotlight Campaign
\nOn the GrabMerchant App, go to the Marketing tile > Manage tab > Select the Spotlight Campaign you want to leave > Campaign detail tab > Tap Leave Campaign.
\nPlease note that it may take up to 12 hours for your campaign activities to stop.
Frequently Asked Questions
\nWhat does the “co-fund” tag in my campaign details mean?
\nOccasionally, Grab plans exclusive campaigns and partially funds the discount value, so our merchants enjoy the maximum benefit. With a co-funded promo, when you run a discount on the total order amount, Grab helps you out by covering a portion of that discount for each order you get.
\nFor example, if the campaign runs a 10% discount on the order value, the value of the discount will be shared between you and Grab. The specific breakdown will be unique to each campaign, and information can be found when you click on a specific campaign to view its details.
\nIf a Spotlight Campaign includes co-funding, a “co-fund” tag will appear in the details of the campaign.
How am I charged when I join a Spotlight Campaign?
\nWhen you join a Spotlight Campaign, you'll be responsible for a marketing fee, which includes the cost of making your ads and promotions visible, as well as the value of the discount. You can find the breakdown of the marketing spend on the Campaign detail page.
\n1. Fixed Marketing Fee by amount + Discount Value
\nScenario: You have 20 Spotlight Promo orders
\n| Promo Mechanics | RM 10 off min spend RM 30 |
| Fixed Marketing Fee | RM 2 |
Basic Calculation:
\n| Gross Order Value | RM 50 |
| Merchant-Funded Promo Discount | RM 10 |
| Total Orders | 20 |
Cost Calculation:
\n| Fixed Marketing Fee | RM 40 (RM 2 x 20) |
| Discount Value | RM 200 (RM 10 x 20) |
| Total amount you’ll pay | RM 240 (Marketing Fee + Discount) |
| Total Gross Order Value | RM 50 x 20 = RM 1000 |
| Total Earnings | RM 760 (Gross Order Value - Total Cost) |
2. Fixed Marketing Fee by percentage + Discount Value
\nScenario: 20 Spotlight Promo orders made, each at RM 50 gross order value
\n| Promo Mechanics | RM 10 off min spend RM 30 |
| Fixed Marketing Fee | 20% of nett order value |
Basic Calculation:
\n| Gross Order Value | RM 50 per order |
| Merchant-Funded Promo Discount | RM 10 |
| Nett Order Value | RM 50 - RM 10 = RM 40 |
| Total Orders | 20 |
Cost Calculation:
\n| Marketing Fee | (RM 40 x 20%) x 20 = RM 160 |
| Discount Value | RM 10 x 20 = RM 200 |
| Total amount you’ll pay | RM 160 + RM 200 = RM 360 |
| Total Gross Order Value | RM 50 x 20 Promo orders = RM 1000 |
| Total Earnings | RM 640 (Gross Order Value - Total Cost) |
3. Capped Marketing Fee and Grab co-fund fixed % of discount value + Discount Value
\nScenario: 20 Spotlight promo orders made, each at RM 50 gross order value. Of those orders, 10 were made via ad placements (eg. search & listing, campaign carousel)
\n| Promo Mechanics | 25% off min spend RM 20 (capped at RM 10) Grab Co-funds 40% |
| Marketing Fee | Variable Ad Fee of capped to RM 200 per campaign |
Basic Calculation:
\n| Gross Order Value | RM 50 per order |
| Merchant-Funded Promo Discount | RM 10 |
| Total Orders | 20 |
Cost Calculation:
\n| *Variable Advertising Fee | RM 3 x 10 = RM 30 |
| Discount Value (Merchant-Funded) | RM 6 x 20 = RM 120 |
| Discount Value (Grab co-fund) | RM 4 x 20 = RM 80 |
| Total Cost | RM 30 + RM 120 = RM 150 |
| Total Gross Order Value | RM 50 x 20 = RM 1000 |
| Total Earnings | RM 1000 - RM 150 = RM 850 |
*Variable Advertising Fee is charged based on real time bidding in the auction system, hence the amount will be dynamic and not fixed.
What is a marketing fee?
\nMarketing fees refer to the cost of making your store listing and promotion more visible to stand out to customers. Marketing fees are charged on successful orders driven by the Spotlight Campaign only.
\nDepending on the Spotlight Campaign, marketing fees can be in the form of a fixed ringgit amount or a percentage. When it is a percentage, the marketing fee applies to the order value after the merchant-funded discount, if applicable.
\nDepending on the Spotlight Campaign, marketing fees can be in the form of a fixed dollar amount or a percentage. When it is a percentage, the marketing fee applies to the order value after the merchant-funded discount, if applicable.
\nOrder value: RM10
Merchant-funded discount: RM2
Order value after merchant-funded discount: RM8
Marketing fee (20%): RM1.60
![\"Batman](\"https://helpcenter-cms-assets.grab.com/helpcenter/grab/merchant/my/en/22998268067865/22998268067865-BatmanPopOffers-my.png\")
Where can I see my spotlight charges?
\nYou can see your spotlight charge detail by clicking into the campaign > performance tab > Check Marketing transactions.
\n![\"\"](\"https://helpcenter-cms-assets.grab.com/helpcenter/globalimage/fc6538547660f011bec200224857ba7b.png\")