{"content":"<p>Ads, promotions, and spotlight campaigns are designed to meet different needs for your store. Here’s a quick breakdown:</p>\n\n<ul>\n  <li><b>Ads</b>: These help your store appear in highly visible spots on Grab, like the homepage or top of search results, so more customers can discover your restaurant.</li>\n  <li><b>Promotions</b>: These convert visibility into orders by offering attractive deals. You can customise offers to target specific customers and drive sales.</li>\n  <li><b>Spotlight Campaigns</b>: These are time-sensitive campaigns hosted by Grab that combine ads and promotions to maximise visibility and sales efficiently.</li>\n</ul>\n\n<p>With a Marketing Manager, you can create and fully control your marketing activities.</p>\n\n<div>\n  <table style=\"width: 100%\" border=\"1\">\n    <colgroup>\n      <col>\n      <col>\n      <col>\n      <col>\n      <col>\n    </colgroup>\n    <tbody>\n      <tr>\n        <td>&nbsp;</td>\n        <td><b>Ads</b></td>\n        <td><b>Promotions</b></td>\n        <td><b>Dine Out Discounts</b></td>\n        <td><b>Spotlight Campaigns</b></td>\n      </tr>\n      <tr>\n        <td>Key benefits</td>\n        <td>\n          <p><b>Be at the top of your customer’s minds</b></p>\n          <p>Feature your store in prime spots on the Grab app or top search results to get more orders.</p>\n          <p><b>Start at any budget</b></p>\n          <p>No minimum spend required. Choose how you’re charged—by clicks, impressions, or confirmed orders—with near real-time reports.</p>\n          <p><b>Easy to set up</b></p>\n          <p>Create ads in a few clicks or customise them as much as you like.</p>\n        </td>\n        <td>\n          <p><b>Customise offers</b></p>\n          <p>Choose from various offer types and target specific customer bases to convert views into orders.</p>\n          <p><b>Stand out</b></p>\n          <p>Get a promotion badge to grab attention and attract customers to your restaurant.</p>\n          <p><b>Pay only for results</b></p>\n          <p>You only pay when a promotion leads to a sale.</p>\n        </td>\n        <td>\n          <p><b>Attract nearby users</b></p>\n          <p>Grab users near your location will see your store first as they browse the app.</p>\n          <p><b>Quick settlement</b></p>\n          <p>Enjoy fast payment processing, as soon as the next day.</p>\n          <p><b>Pay only for dining</b></p>\n          <p>You’re charged only when a customer pays their bill after dining at your store.</p>\n        </td>\n        <td>\n          <p><b>Enhanced visibility</b></p>\n          <p>Position your store in high-visibility spaces reserved for Grab-hosted campaigns to capture attention and drive sales.</p>\n          <p><b>Streamlined efficiency</b></p>\n          <p>Spotlight campaigns combine ads and promotions seamlessly, making it hassle-free for you.</p>\n        </td>\n      </tr>\n      <tr>\n        <td>Getting started</td>\n        <td>GrabMerchant app &gt; <b>Marketing</b> tile &gt; <b>Create</b> tab &gt; Select <b>Create your own campaign</b> &gt; Pick an audience objective &gt; Tap <b>Ads</b>.</td>\n        <td>GrabMerchant app &gt; <b>Marketing</b> tile &gt; <b>Create</b> tab &gt; Select the type of promotion you want to run under <b>Create your own campaign</b>.</td>\n        <td>GrabMerchant app &gt; <b>Marketing</b> tile &gt; Select <b>Dine Out Discounts</b> &gt; Create your own campaign.</td>\n        <td>GrabMerchant app &gt; <b>Marketing</b> tile &gt; Select a spotlight campaign you want to join under <b>Join a Spotlight Campaign</b>.</td>\n      </tr>\n    </tbody>\n  </table>\n</div>\n\n<p>Learn more about how you can <a href=\"https://help.grab.com/merchant/en-ph/22998510705561\">create ads, promotions, and spotlight campaigns</a>.</p>\n\n<h3>Should I pick one marketing solution or run them together?</h3>\n<p>We recommend running ads and promotions together because they complement each other. Ads help more customers discover your store and promotions, while promotions give them the extra push to make an order. Our research shows that combining them can lead to up to 15% more promotion redemptions.</p>","hreflang":["en-sg","id-id","vi-vn","en-my","ms-my","th-th","en-th","en-ph","km-kh","en-kh","my-mm"],"form":{"afterSubmit":"thanks","items":[]}}