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Spotlight Campaigns are exclusive, time-sensitive campaigns hosted by Grab to help selected merchants boost sales. These campaigns combine ads and promotions to maximise visibility and drive customer engagement. They may change from time to time, so keep an eye out for new opportunities!

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Key benefits

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How to join a Spotlight Campaign\n
  1. Open the GrabMerchant app and go to the Marketing tile.
  2. Tap the Create tab and select Join a Spotlight Campaign.
  3. Review the campaign details, including payment, duration, target audience, and keywords.
  4. Confirm that you’ve read and agreed to Grab’s Terms of Service for Merchants.
  5. Once the campaign is live, track its performance under the Manage tab in the Marketing tile.
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What is PopOffers?\n

PopOffers is a unique Spotlight Campaign where your store is featured in a full-screen pop-up on the GrabFood app for 15 minutes. This pop-up highlights your store with an enticing promotion, catching customers’ attention as soon as they open the app.

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Benefits of PopOffers:

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How to join a PopOffer campaign\n

Joining a PopOffer campaign is simple and follows the same steps as joining a Spotlight Campaign. Look for PopOffers under the Join a Spotlight Campaign section and click to participate.

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How to opt out of a Spotlight Campaign\n

To leave a Spotlight Campaign:

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  1. Go to the Marketing tile in the GrabMerchant app.
  2. Tap the Manage tab and select the campaign you want to leave.
  3. Go to the Campaign detail tab and tap Leave Campaign.
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Note: It may take up to 12 hours for campaign activities to stop.

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Frequently Asked Questions

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What does the “co-fund” tag in my campaign details mean?\n

Grab occasionally co-funds campaigns to maximise benefits for merchants. For example, if a campaign offers a 10% discount, Grab may cover a portion of that discount. The breakdown is unique to each campaign and can be found in the campaign details.

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How am I charged when I join a Spotlight Campaign?\n

Charges include a marketing fee and the value of the discount. The fee can be a fixed amount, a percentage, or capped, depending on the campaign. Detailed breakdowns are available in the Campaign detail page.

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  1. Fixed Marketing Fee by amount + Discount Value\n
    Scenario: You have 20 Spotlight Promo orders
    Promo Mechanics:₱130 off min spend ₱649
    Fixed Marketing Fee:₱50
    Basic Calculation:
    Gross Order Value:₱1,000
    Merchant-Funded Promo Discount₱130
    Total Orders:20
    Cost Calculation:
    Fixed Marketing Fee:₱1000 (₱50 X 20)
    Discount Value:₱2,600 (₱130 X 20)
    Total amount you’ll pay:₱3,600 (Marketing Fee + Discount)
    Total Gross Order Value:₱1,000 x 20 = ₱20,000
    Total Earnings:₱16,400 (Gross Order Value - Total Cost)
  2. Fixed Marketing Fee by percentage + Discount Value
    Scenario: 20 Spotlight Promo orders made, each at ₱400 gross order value
    Promo Mechanics:₱100 off min spend ₱350
    Fixed Marketing Fee:20% of nett order value
    Basic Calculation:
    Gross Order Value:₱400 per order
    Merchant-Funded Promo Discount₱100
    Nett Order Value:₱400 - ₱100 = ₱300
    Total Orders:  20
    Cost Calculation:
    Marketing Fee:(₱300 x 20%) x 20 = ₱1,200
    Discount Value:₱100 x 20 = ₱2,000
    Total amount you’ll pay:₱1,200 + ₱2,000 = ₱3,200
    Total Gross Order Value:₱400 x 20 Promo orders = ₱8,000
    Total Earnings:₱4,800 (Gross Order Value - Total Cost)
  3. Capped Marketing Fee and Grab co-fund fixed % of discount value + Discount Value
    Scenario: 20 Spotlight promo orders made, each at ₱400 gross order value. Of those orders, 10 were made via ad placements (eg. search & listing, campaign carousel)
    Promo Mechanics:25% off min spend ₱350 (capped at ₱100)
    Grab Co-funds 40%
    Marketing Fee:Variable Ad Fee of capped to ₱6,000 per campaign
    Basic Calculation:
    Gross Order Value:₱400 per order
    Merchant-Funded Promo Discount₱75
    Total Orders: 20
    Cost Calculation:
    *Variable Advertising Fee:₱35 x 10 = ₱350
    Discount Value (Merchant-Funded):₱45 x 20 = ₱900
    Discount Value (Grab co-fund): ₱30 x 20 = ₱600
    Total Cost:₱350 + ₱900 = ₱1,250
    Total Gross Order Value:₱400 x 20 = ₱8,000
    Total Earnings: ₱8,000 - ₱1,250 = ₱6,750
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*Variable Advertising Fee is charged based on real time bidding in the auction system, hence the amount will be dynamic and not fixed

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What is a marketing fee?\n

Marketing fees cover the cost of making your store and promotions more visible. Fees are charged only on successful orders driven by the campaign. They can be a fixed amount or a percentage of the order value after discounts.

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Where can I see my spotlight charges?\n

You can see your spotlight charge detail by clicking into the campaign > performance tab > Check Marketing transactions.

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