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An ad auction is a bidding process where advertisers like you compete for space and determine prices in real-time. At any given moment, multiple advertisers can bid on a single impression, click, or order to get their ad shown to customers.
Through a bidding auction, ad prices are determined by demand, and you can adjust your bids based on the performance you want to drive. In general, you pay more when ads are in demand and less during off-peak hours and seasons.

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How to set my bid price

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In the Bidding menu, set a bid price, or the maximum price you're willing to pay for each click, order or each thousand impressions. The actual cost you're charged may be lower than your limit, depending on bids from other advertisers.

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You can choose the following bidding models: 

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Search and registration of ads usually use the CPC/CPO system.

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Your bid price is the maximum amount you’ll spend for a click, an order or impression, depending on the bid type you choose. The actual amount charged is usually lower than this limit, determined by competing bids. You’ll always pay the lowest possible amount required to beat a competing bid, which is one cent more than the next highest bidder.

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For example, if you set the cost per click at $0.50, but competing merchants bid $0.25, you’ll only be charged $0.26 per click.

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💡 Tip
Use the Forecasting feature on the right side of the Marketing Manager Pro screen to understand the estimated weekly orders. These forecasts are updated in real time every time you update your campaign.
 

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