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Marketing Manager allows you to create your ads in a few easy steps. Simply enter the overall campaign details and let our system configure the right ad types and distribute them across the app in order to meet your objectives.

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Here’s how you can create an ad campaign\n
  1. Open the GrabMerchant app.
  2. Navigate to Marketing tile > Create tab.
  3. Select Create your own campaign. Choose the type of Ad you would like to create.
  4. Set your Ad Visual of the campaign by selecting what you would like to promote.
  5. Set your Target Audience, Schedule and Budget of the campaign.
  6. Review and Create Ad.
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How do I track my ad performance\n

You can view all the campaigns you’ve created in Marketing Manager. Tap the Marketing tile from your GrabMerchant app home screen and go to the Manage tab to view them.

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How do I improve my ad performance\n

If you’re not getting enough orders or sales from your ad, you can experiment using different promos, messages, and search keywords. You can also consider changing your restaurant’s hero photo. Use the ad reports to understand what’s working for you and what can be improved. You have the option to pause a campaign that doesn’t work for your business.

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Grab would also send timely contextual recommendations for the campaigns to suggest the best changes to improve the ad’s performance.

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These recommendations are based on the ad’s performance and include suggestions such as:

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  • Increase cost-per-order (CPO) to increase the number of orders from the campaigns.
  • Increase budgets to get more orders.
  • Opt for auto keywords and let our systems optimise and serve your ads to more users who may be interested in your ad.
  • Extend the duration of the campaign to continue receiving more orders.
  • Run a store promotion together with your ads to give it the best chance for conversions. Learn how to create a store promotion here.
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How do I manage or edit my ad campaigns\n

Ongoing campaigns: You can pause and resume them later or you can permanently stop both paused campaigns & live campaigns with the End campaign button:

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However, you cannot edit the start date or reduce the budget of an active campaign.

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Upcoming campaigns: These can be deleted if needed

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Why am I not seeing the ad I created\n

There will be multiple ad campaigns running at any point in time. Your ad will be displayed to the relevant target user segment based on their location, time and the ad budget you’ve set. When checking the app, the ads you see are what is determined to be relevant to you.

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You may NOT see your ad for the following reasons:

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  • Other ads are prioritised at this time due to better relevance for the users, or higher prices set up by other merchants.
  • Your store is not currently available for orders on Grabfood. Please note your ad will display only during your set operational hours.
  • Each ad is created by an outlet. Do remember to set up your ad campaign if you have more than one outlet by logging in to your other outlets' GrabMerchant accounts.
  • Your ad will not display if you had accidentally paused your ad campaign. Unpause the toggle to resume your ad campaign.
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How do I get charged for my ads\n

With the launch of the new Marketing Manager, you will only be charged upon a successful order that comes through your ad. This is called cost-per-order (CPO), and it means your budget will be more optimised as you are no longer paying for impressions or clicks that do not lead to conversions.

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For more information about CPO, read here.

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以下是翻译成中文的内容：

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营销经理让您可以通过几个简单的步骤创建广告。
只需输入整体活动详情，我们的系统就会配置合适的广告类型，并在应用程序中分发，以实现您的目标。

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以下是创建广告活动的方法：

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如何追踪我的广告表现？
您可以在营销经理中查看您创建的所有广告活动。点击 GrabMerchant 应用程序主屏幕上的“营销”图标，然后进入“管理”选项卡以查看它们。

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如何改善我的广告表现？
如果您的广告没有带来足够的订单或销售，您可以尝试使用不同的促销活动、信息和搜索关键词。您还可以考虑更换餐厅的主打照片。使用广告报告了解哪些方法有效以及哪些需要改进。您可以暂停对业务没有帮助的活动。

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Grab 还会及时发送上下文推荐，为活动提出最佳改进建议，以提升广告的表现。

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如何管理或编辑我的广告活动？
正在进行的活动只能暂停并稍后恢复。请注意，您无法编辑广告的开始日期或减少现有广告的预算。即将开始的活动可以删除。

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为什么我没有看到我创建的广告？
同时会有多个广告活动运行。您的广告将根据目标用户的地理位置、时间以及您设置的广告预算展示给相关用户群。

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您可能无法看到您的广告的原因如下：

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广告费用如何收取？
通过新的营销经理，只有当广告带来成功订单时才会收费。这被称为每单成本（CPO），意味着您的预算将更加优化，因为您不会为没有转化的展示或点击付费。

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有关 CPO 的更多信息，请点击 此处 了解。

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请注意不要泄露任何机密或敏感信息！

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