Refer to the table to see how you will be charged for running various marketing levers on Marketing Manager (GrabMerchant App and GrabMerchant Portal). All charges are automatically deducted from your store earnings — no upfront payment required.
| If you are running an ad | GrabMerchant app: cost‑per‑order (CPO) for completed orders attributed to your ads. \nGrabMerchant Portal (more options): \n
|
| If you are running a promotion | You fund the discount value for completed promo orders. |
| If you are running a Spotlight campaign | Charged a Marketing Fee and the promo’s discount value for completed orders attributed to Spotlight. \nThe Marketing Fee comprises a fixed marketing fee and may include a variable advertising fee. \nDetails: What is a Spotlight Campaign |
| If you are running a Dine Out Discount | Grab fees are charged based on the discounted value of completed transactions. \nExample: Bill S\\$100 with 15% discount (5% Grab‑funded, 10% merchant‑funded) and 5% Grab fee ⇒ fee is 5% of S\\$90 = S\\$4.50 (before tax). |
Frequently Asked Questions
\nAd Campaigns
\nHow does Grab attribute orders to my ads?
\n- Order attributed if placed within 1 hour of seeing the ad, or within 24 hours of clicking the ad.
- If multiple ads run concurrently, only the CPO of the last‑seen ad is charged.
Example:
\nIf a customer interacts with an ad and places multiple orders within the 24-hour window, all those orders will count toward the campaign. For example, if your campaign targets only new customers and a new customer clicks on an ad and places 2 orders within 24 hours, both orders will be attributed to the campaign — even if they might not be considered as a new customer for the second order. While an individual order cannot be linked to more than one ad, a single customer can make multiple orders after engaging with an ad, resulting in multiple conversions within the attribution window.
How do cost-per-order (CPO) and daily budget work for ads on the GrabMerchant App?
\nYour CPO charges are drawn from your daily budget, which is the average amount you’ll spend daily during the campaign. Actual daily spend may fluctuate by up to 30% to optimise results. For example, a $10 daily budget could result in charges up to $13 on a given day. You can also see this information at multiple touchpoints:
\nCampaign creation (budget setting step)![\"\"](\"https://helpcenter-cms-assets.grab.com/helpcenter/globalimage/37e0a17b30aef011bbd36045bd1e2a9a.png\")
![\"\"](\"https://helpcenter-cms-assets.grab.com/helpcenter/globalimage/446afaca30aef011bbd36045bd1e2a9a.png\")
Campaign Report page![\"\"](\"https://helpcenter-cms-assets.grab.com/helpcenter/globalimage/5f7fb00131aef011bbd36045bd1e2a9a.png\")
![\"\"](\"https://helpcenter-cms-assets.grab.com/helpcenter/globalimage/7da57a5731aef011bbd36045bd1e2a9a.png\")
Why is reported ad spend above my set daily budget?
\nYou may see charges higher than your daily ad budget for two reasons:
\n- We use a soft daily cap that allows spend to go up to +30% on high-opportunity days (and less on slower days) to maximize results
- For billing efficiency, most ad spend is charged on the same day, but ad spend from 10:00 PM–12:00 AM (local time) is billed the next day and combined with that day’s 12:00 AM–10:00 PM spend. Hence a single day’s charge can include late spend from the previous day plus part of the current day.
- Eg. On Sep 1, you spend $20 in total on an Auto Keywords campaign: $15 from 12:00 AM to 10:00 PM, and $5 from 10:00 PM to 12:00 AM. On Sep 2, you spend $10 from 12:00 AM to 10:00 PM. As late-night spend (10PM - 12AM) is billed the next day, your Sep 2 charge will include $5 from Sep 1 + $10 from Sep 2
- The ad charge will appear in your finance report as a single line item which in the above example’s case, it’ll appear as “Auto Keywords - 2025-09-02” for a total of $15.
- You might see up to a 1-cent difference in the tax amount due to rounding.
GrabMerchant app: choose Automatic vs Manual CPO?
\n- Automatic: system tunes CPO in real time based on market trends and your sales for competitive rates.
- Manual: set a fixed max CPO; system recommends a value from past sales, but won’t auto‑optimise. Monitor results and adjust in Manage tab.
GrabMerchant Portal: what is bid price and how am I charged?
\nEach impression triggers real‑time bidding. Winners are decided by your bid price (max you’ll pay) and ad quality (likelihood of engagement).
\nGrab uses a second‑price auction: highest bidder pays S\\$0.01 more than the second bidder.
\n![\"Second](\"https://helpcenter-cms-assets.grab.com/helpcenter/globalimage/1d2ed1bd266df011b4cb6045bd1f884e.png\")
General Billing
\nHow are marketing charges reflected in the GrabMerchant Report?
\nLearn how to read your financial report here
Why do charges appear after my campaign has ended?
\nAd charges are processed over a 24-hour period to ensure accurate accounting for successful orders. Please allow up to one day after your campaign ends for the charges to be reflected. For example, if your campaign ends on 20 June 2025, the ad charge will be visible by 21 June 2025.
Where can I see marketing spend for my campaign?
\nReview your campaign results and marketing spend in real time via the Manage tab in Marketing Manager.
Dine Out Discounts
\nHow do Dine Out transactions appear in my report?
\nTransactions are identified by the prefix “GD.” Refer to the Transactions tab for details
\n- Merchant funded discount: promo funded by you
- Commission: Grab Fee charged
Is the Grab Fee charged on top of GrabFood commissions?
\nNo. Grab Fees for Dine Out Discounts are only charged for completed Dine Out transactions (not on top of GrabFood commissions).