{"content":"

GrabAds connects advertisers, big or small, with millions of people across Southeast Asia as they eat, shop, and commute daily. With over 80 audience segments available, you can run highly targeted campaigns to reach your ideal customers in these 8 countries:

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Target your audience using segmentation categories and narrow-down capabilities in Marketing Manager. Our customers are categorised based on real actions within the Grab app so you can trust that you’re connecting the right people.
 

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Demographics
  • Age
  • Gender
Food & beverage
  • Cuisine type
  • Eater profile
  • Beverage type
  • Restaurant visits
Transportation & travel
  • Ride sharing
  • Motorbike users
  • Travellers
Interests
  • Services
  • Shopping
  • Places of interest (POI)
  • Mobile device
Finance
  • Type of card
  • Size of spend

Remarketing &

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custom audiences

  • Retarget users based on their interactions
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Why advertise with Marketing Manager

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Marketing Manager helps you drive more sales on Grab and you have full control of your marketing campaigns. 

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The platform provides you with real results through transparent reporting, and help you see exact returns through real transactions. Advertisers see on average 2.6x return on ad spend (ROAS) after using Marketing Manager. 

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Unlock all powerful capabilities on Grab, yet see only what you need:

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Marketing Manager allows you to take control of your marketing campaigns in a single platform:

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Learn more about GrabAds and how to target your ads in Marketing Manager Web or in Ad Manager.

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