{"content":"<div data-wrapper=\"true\"><p>Marketing Manager makes creating ads simple and effective. You can set up campaigns in just a few steps, and our system will optimise ad types and placements to help you achieve your goals.</p>\n<p>Here’s how you can create an ad campaign:</p>\n<p><u><strong>Search ad</strong></u></p>\n<ul><li style=\"list-style-position: inside\">Go to the GrabMerchant app &gt; \"<strong>Marketing</strong>\" tile &gt; \"<strong>Create your own campaign</strong>\" section &gt; Select \"<strong>Search ad</strong>”.</li><li style=\"list-style-position: inside\">Select <strong>Automatic </strong>or <strong>Manual keywords</strong>.&nbsp;<ul><li style=\"list-style-position: inside\"><strong>Automatic:</strong> system will pick the most suitable keywords for your campaign, updated almost daily based on trend and relevance.&nbsp;</li><li style=\"list-style-position: inside\"><strong>Manual: </strong>select all the relevant keywords from a pre-populated list curated based on relevant top searches.&nbsp;</li></ul></li><li style=\"list-style-position: inside\">Select your <strong>targeting and schedule</strong>.<ul><li style=\"list-style-position: inside\">Select your <strong>target audience </strong>- Everyone or Potential customers.</li><li style=\"list-style-position: inside\">Select the <strong>dates </strong>for your campaign - leave it as <strong>Always on </strong>(with no end date selected) or set your own end date by selecting <strong>Limited time campaign</strong>.</li><li style=\"list-style-position: inside\">Select the <strong>days </strong>you want your campaign to run - either pick <strong>All open days</strong> (which will follow your store’s operating days) or select specified days by pick the <strong>Specific days</strong> option.</li></ul></li><li style=\"list-style-position: inside\">Set your <strong>budget</strong>.<ul><li style=\"list-style-position: inside\">Set your average daily budget:&nbsp;Amount that you’re willing to spend for ads daily.<ul><li style=\"list-style-position: inside\">Note that the daily budget can exceed up to 30% max on high volume days to maximise your performance.</li></ul></li><li style=\"list-style-position: inside\">Set your cost per order:&nbsp;the max amount you’re willing to pay for ads per successful order assisted by ads.<ul><li style=\"list-style-position: inside\"><strong>Automatic:</strong> the system will automatically set the bid for you dynamically to maximise conversions based on your daily budget.</li><li style=\"list-style-position: inside\"><strong>Manual: set the max amount </strong>you’re willing to pay for ads per successful order.</li></ul></li><li style=\"list-style-position: inside\">Review your ad and click on <strong>Create ad</strong>.<br>&nbsp;</li></ul></li></ul>\n<p><strong><u>Spotlight campaign</u></strong></p>\n<ul><li style=\"list-style-position: inside\">Go to the GrabMerchant app &gt; \"<strong>Marketing</strong>\" tile &gt; \"<strong>Join a Spotlight Campaign</strong>\" section &gt; Select the campaign you wish to join.</li><li style=\"list-style-position: inside\">Read the campaign detail page for all the relevant information.<ul><li style=\"list-style-position: inside\"><strong>What’s included: </strong>shows what the campaign includes eg. promotion and ads</li><li style=\"list-style-position: inside\"><strong>Cost:</strong> how much you’d have to pay for joining the campaign.</li><li style=\"list-style-position: inside\"><strong>Duration &amp; Audience:</strong> shows you the campaign duration, deadline to join, and the target audience.</li></ul></li><li style=\"list-style-position: inside\">Read and agree to the terms and conditions.<ul><li style=\"list-style-position: inside\">Click on the checkbox below that says “By joining a campaign, I confirm that I have read and agree to Grab’s Terms of Service for Merchants”. Click on <strong>Terms of Service for Merchants</strong> hyperlink to read in detail.</li></ul></li><li style=\"list-style-position: inside\">Click on <strong>Join campaign</strong>.<br>&nbsp;</li></ul></div>\n<details><summary> <strong>How do I track my ad performance?</strong> </summary>\n<p><span>You can view all the campaigns you’ve created in Marketing Manager. Tap the \"<strong>Marketing</strong>\" tile from your GrabMerchant app home screen and go to the \"<strong>Manage</strong>\" tab to view them.</span></p></details>\n<details><summary> <strong>How do I improve my ad performance?</strong> </summary>\n<p><span>If you’re not getting enough orders or sales from your ad, you can experiment with your Search Ads by switching between automatic and manual keywords, testing new targeting options, or changing from a limited-time campaign to an always-on campaign. You can also consider changing your restaurant’s hero photo. Use the ad reports to understand what’s working for you and what can be improved. You have the option to pause a campaign that doesn’t work for your business.</span></p></details>\n<details><summary> <strong>How do I manage or edit my ad campaigns?</strong> </summary>\n<ul><li style=\"list-style-position: inside\">Ongoing campaigns: You can pause and resume them later or you can <strong>permanently stop</strong> both paused campaigns &amp; live campaigns with the <strong>End campaign button</strong>:<br><br><img align=\"none\" alt=\"\" data-msdynid=\"___69d0962f-e0a5-f111-aaad-0022485a16a4___\" data-msdyntype=\"data:image/png;base64\" height=\"759\" src=\"https://helpcenter-cms-assets.grab.com/helpcenter/grab/merchant/th/en/22997966864281/22997966864281-69d0962fe0a5f111aaad0022485a16a4.png\" style=\"width: 350px; height: 759px\" width=\"350\"><br><br>However, you cannot edit the start date or reduce the budget of an active campaign.<br>&nbsp;</li><li style=\"list-style-position: inside\">Upcoming campaigns: These can be deleted if needed.</li></ul>\n<p>&nbsp;</p></details>\n<details><summary> <strong>Why am I not seeing the ad I created?</strong> </summary>\n<p><span>There will be multiple ad campaigns running at any point in time. Your ad will be displayed to the relevant target user segment based on their location, time and the ad budget you’ve set. When checking the app, the ads you see are what is determined to be relevant to you.</span></p>\n<p><span>You may <strong>NOT</strong> see your ad for the following reasons:</span></p>\n<ul><li style=\"list-style-position: inside\">Other ads are prioritised at this time due to better relevance for the users, or higher prices set up by other merchants.</li><li style=\"list-style-position: inside\">Your store is not currently available for orders on Grabfood. Please note your ad will display only during your set operational hours.</li><li style=\"list-style-position: inside\">Your ad will not display if you had accidentally paused your ad campaign. Unpause the toggle to resume your ad campaign.</li></ul></details>\n<div><p><style type=\"text/css\">body { font-family: \"Segoe UI\", \"Helvetica Neue\", sans-serif; margin: 0; padding: 0; line-height: 1.6 }\n.container { max-width: 800px; margin: 20px auto; padding: 20px; background-color: rgba(249, 249, 249, 1); border: 1px solid rgba(221, 221, 221, 1); border-radius: 8px }\ndetails { margin-bottom: 15px; border-radius: 8px; padding: 10px; background-color: rgba(255, 255, 255, 1); border: 1px solid rgba(221, 221, 221, 1) }\nsummary { font-weight: bold; cursor: pointer; padding: 10px; background-color: rgba(0, 167, 85, 0.1); border-radius: 4px; transition: background-color 0.3s ease, color 0.3s ease }\nsummary:hover { background-color: rgba(0, 167, 85, 0.3); color: rgba(0, 167, 85, 1) }\ndetails[open] summary { background-color: rgba(0, 167, 85, 0.4); color: rgba(255, 255, 255, 1) }\ndetails p { margin: 0; padding: 10px 0; color: rgba(0, 0, 0, 0.8) }\na { color: rgba(0, 167, 85, 1); text-decoration: none }\na:hover { text-decoration: underline }\n@media (max-width: 768px) { .container { padding: 15px } @media (max-width: 480px) { } }</style></p></div>","hreflang":["en-sg","id-id","vi-vn","en-my","ms-my","th-th","en-th","en-ph","km-kh","en-kh","my-mm"],"form":{"afterSubmit":"thanks","items":[]}}