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Refer below to see how you’ll be charged for running various marketing levers on Marketing Manager (available on both the GrabMerchant App and GrabMerchant Portal). All charges are automatically deducted from your store earnings—no upfront payment is required.
 

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Ad campaigns

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On the GrabMerchant App, ads are charged on a cost-per-order (CPO) basis for completed orders. On the GrabMerchant Portal, ads can be charged on a cost-per-mile basis (video/image ads) or cost-per-click basis (search/listing ads).

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Promotions

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You’ll fund the discount value of your promo for completed promo orders.

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Spotlight campaign 

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You’ll be charged a Marketing Fee and the discount value of your promo for completed orders. The Marketing Fee may include a fixed fee and a variable advertising fee. Learn more here.

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Dine Out Discounts

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Grab fees are based on the discounted value of completed transactions. For example, if your outlet offers a 15% discount on a ฿100 bill (10% funded by you, 5% funded by Grab), and Grab’s fees are 5%, Grab’s fees will be 5% of ฿90 = ฿4.50 (before tax).

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Frequently Asked Questions:

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Ad Campaigns

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How does Grab attribute orders to my ads? \n

Orders are attributed to your ad if placed within one hour of seeing the ad or within 24 hours of clicking on it. If multiple ads are running, only the CPO of the last ad seen by the customer will be charged.

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Example:

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If a customer interacts with an ad and places multiple orders within the 24-hour window, all those orders will count toward the campaign. For example, if your campaign targets only new customers and a new customer clicks on an ad and places 2 orders within 24 hours, both orders will be attributed to the campaign — even if they might not be considered as a new customer for the second order. While an individual order cannot be linked to more than one ad, a single customer can make multiple orders after engaging with an ad, resulting in multiple conversions within the attribution window.

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How do CPO and daily budget work for ads on the GrabMerchant App? \n

Your CPO charges are drawn from your daily budget, which is the average amount you’ll spend daily during the campaign. Actual daily spend may fluctuate by up to 30% to optimise results. For example, a ฿100 daily budget could result in charges up to ฿130 on a given day. You can also see this information at multiple touchpoints:

Campaign creation (budget setting step)

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Campaign Report page

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Why is my reported ad spend above my set daily budget?\n

You may see charges higher than your daily ad budget for two reasons: 

1. We use a soft daily cap that allows spend to go up to +30% on high-opportunity days (and less on slower days) to maximize results.
2. For billing efficiency, most ad spend is charged on the same day, but ad spend from 10:00 PM–12:00 AM (local time) is billed the next day and combined with that day’s 12:00 AM–10:00 PM spend. Hence a single day’s charge can include late spend from the previous day plus part of the current day.

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3. You might see up to a THB 0.01 difference in the tax amount due to rounding.

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How do I choose between automatic and manual CPO settings?\n

We recommend the Automatic option, which adjusts CPO in real-time for competitive rates. If you prefer a fixed maximum CPO, choose Manual, but note that Grab won’t optimise the rate during the campaign.

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What is bid price and how am I charged for ads on the GrabMerchant Portal? \n

Bid price is the maximum amount you’re willing to pay for an ad. Grab uses a second-price auction system, where the highest bidder pays one baht more than the second-highest bidder. Charges vary based on real-time bidding and ad quality.

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For Multi-outlet Campaigns, how does the daily budget work?\n

Our system works to optimise your budget across all targeted stores, ensuring you get the best results for your campaign. Stores generating more orders will automatically utilise a larger portion of the daily budget

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Where can I see the ad spending deductions for my campaign? \n

You can see your ad spending deductions from these entry points:

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Finance tab

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In the Summary tab, view your ad spend and associated campaigns at a glance. For detailed deductions, go directly to the Transactions tab or access it via the Advertisements section.

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At the Transactions tab, you can see deductions organized by date and campaign.

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Click on a line item to view the breakdown of ad spend deductions, including transaction details, campaign details and ad credits used. You can also click the campaign name to go directly to the campaign page.

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Pending transactions

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Click the grey banner at the top to view pending transactions, including those still accumulating or failed deductions, for more details.

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For failed transactions, you can view the charge attempts along with their time and date.

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For accumulating ad charges, you can view the associated campaign and click on it to access the campaign details page.

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Campaign performance tab

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From the campaign performance tab, click on “Check Marketing transactions” to be directed to the transactions page. There, you can view your ad deductions as well as pending transactions.

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General Billing

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How are marketing charges reflected in my GrabMerchant Report? \n

Learn how to read your financial report here.

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Why do campaign charges appear after my campaign has ended? \n

Ad charges are processed over a 24-hour period to ensure accurate accounting for successful orders. Please allow up to one day after your campaign ends for the charges to be reflected. For example, if your campaign ends on 20 June 2025, the ad charge will be visible by 21 June 2025.

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Where can I see my campaign’s marketing spend? \n

Review your campaign results and marketing spend in real time via the Manage tab in Marketing Manager.

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Dine Out Discounts

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How are Dine Out Discount transactions reflected in my GrabMerchant Report? \n

Transactions are identified by the prefix “GD.” Refer to the Transactions tab for details:

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Is the Grab Fee charged on top of GrabFood commissions? \n

No, Grab Fees for Dine Out Discounts are only charged for completed Dine Out transactions, not on top of GrabFood commissions.

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