{"content":"

Marketing Manager is Grab’s overall marketing platform that helps you drive sales. Depending on your needs, we offer 2 interfaces: Marketing Manager & Marketing Manager Pro.

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 Marketing ManagerMarketing Manager Pro
Who should use
  • If you want a quick and simple way to create campaigns on Grab.
  • If you’re looking for a more powerful tool to upgrade your campaigns.
Accessible on
  • Mobile
  • Web
Entry point

GrabMerchant app > \"Marketing\" tile

GrabMerchant Portal > \"Marketing\" tab

Marketing levers
  • Ads
  • Promotions 
  • Spotlight Campaigns
  • Dine-out Discounts
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Learn more about how you can use different marketing levers to grow your business.

  • Ads
  • Promotions 
  • Spotlight Campaigns
  • Dine-out Discounts
Ad types
  • Search ads
  • Image ads
  • Image ads
  • Search & Listing ads
Promotion types
  • Whole order discount
  • Delivery fee discount
  • Item discount
  • Free item
  • Bundle offers
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Learn more about promotions and how to create them.

  • Whole order discount
  • Delivery fee discount
  • Item discount
Auction pricing
  • Yes
  • Yes
Price type
  • CPO (cost per order)
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Learn more about CPO pricing.

  • CPC (cost per click)
  • CPM (cost per 1000 impressions)
  • CPO (cost per order)
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Learn more about CPC and CPM pricing.

Audiences2 targeting options: 
  • All customers 
  • New customers
  • Full audience targeting capabilities, including specific segments, demographics, and custom audiences 
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Learn more about targeting on Marketing Manager Pro.

Keywords for Search Ads 
  • Dropdown selection
  • Automated keywords
  • Custom keywords chosen by the merchant
  • Automated keywords
Reporting5 metrics:
  • Spend
  • Sales
  • Orders
  • Return on spend 
  • Page visits (clicks)
  • All metrics (over 50 performance indicators)
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Learn more about reporting provisions on Pro.

Outlet targeting
  • Single-outlet targeting 
  • Multiple-outlet targeting
  • Single-outlet targeting
  • Multiple-outlet targeting
Location targeting
  • Not available
  • Geolocation targeting
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Whether you’re just starting out or looking to take your campaigns to the next level, Grab’s Marketing Manager tools are here to support your business growth. If you need more help, feel free to reach out to us!

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