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Managing your ad campaigns effectively is key to maximising your reach and sales. Here’s how you can do it using the GrabMerchant app.
 

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Viewing your campaigns and performance

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To see all your campaigns, log into your GrabMerchant app and tap the Marketing tile.

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Then, head to the Manage tab. Here, you can view campaigns in real-time, categorised as:

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To see your campaign performance, select any active or completed campaign to view its performance.

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Editing your campaigns

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Ongoing and upcoming campaigns can be edited to optimise performance. You can adjust:

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For ad campaigns

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You can pause and resume live campaigns anytime. However, edits to the start date or reduction in budget aren’t possible. Scheduled campaigns can also be deleted.

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For promotion campaigns

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For Spotlight campaigns

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Note: Once you leave a Spotlight campaign, rejoining depends on the campaign design. If eligible, the campaign will appear in your list of campaigns on the Marketing page.

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For Dine Out Discounts

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What can you track in your campaign report

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Here’s what you can track in your report:

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Insights\n

Personalized insights based on your campaign objective to show you the number of orders coming from your marketing campaign.
 

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Key metrics\n\n

Note: Only successfully delivered orders driven by the campaign will be included when calculating the above metrics. Canceled or unallocated orders will not be included.
 

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Daily breakdown \n

A chart showing your campaign spend and the resulting sales, on a daily basis.

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Example of campaign performance page
 		 
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For search campaigns

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View the top five keywords based on the highest assisted orders generated. For Manual Keywords campaigns, click “See all” to view up to 20 keywords.

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Improving campaign performance

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Boost your campaign results with these tips:

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